Australian Open partners with Decentraland steps into Metaverse is it the future of tennis?


Australian Open (AO) partners with Decentraland and wants to also conduct it’s tournaments virtually.

Many industries have partnered with Decentraland as well as have stepped into Metaverse let it be electronics gaint like Samsung or Social media king like Facebook or Instagram. Everyone wants to have a piece of virtual reality as the physical activities and presence are becoming more difficult with the never ending Covid and it’s new variants.

Virtual reality is becoming more of a craze in this pandemic world which is becoming more evident with the new companies partnering with Metaverse and now AO the world’s largest tennis tournament organizers partners with Decentraland. This year’s tournament will also be conducted in Decentraland where the fans have the opportunity to participate and watch the tournament by buying non fungible tokens linked to the event.

Australia’s fight with the new Omicron variant and the ongoing surge in the Covid cases this decision was taken by the organisers of AO. The fans can watch the tennis matches in the main stadium Rod Laver Arena in the metaverse.

Craig Tiley the AO tournament Director says:

“With the next wave of technology, global tennis fans will have the opportunity to be part of the 2022 Australian Open in a way never before available.”

A total collection of 6776 non fungible tokens will be issued called the “Art Ball NFTs”.

Owners of these tokens will also receive virtual wearables and other benefits in future. If one of the 11 championship points land on the plot the holder of the concerned NFT can claim and get the physical tennis ball used in the match in a special handcrafted case.

Art Ball NFTs will be on sale on January 10 just before few days from the main event on January 17.



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